How 'The Voice of China' rose to success
- By Zhang Rui
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E-mail China.org.cn, August 15, 2012
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A singer performs at the stage of "The Voice of China". [China.org.cn] |
Before all of the abovementioned gets onto the screens across the nation, there are 6 blind auditioning shows. Each of the four coaches/judges has the length of the auditioner's performance to decide whether or not he or she wants that singer on his or her team; if two or more judges want the same singer, the singer has the final choice of coach. They can never judge by looks or styles as every judge sits with their back towards those auditioning. The judges can only decide based on vocal performances and if they hear something they like, they hit a button and turn around to see the person singing.
This format has never before been seen on any Chinese TV show and its producers make it one of the most heartwarming and story-telling shows ever when they show the coaches interacting with auditioners, professionally, gracefully and wittily. Although every auditioner may have some bittersweet story to tell, the show focuses on how to look at the bright side of any given situation and how to give people positive energy.
Never harsh, never outrageous. Sometimes they all cried their hearts out onscreen, displaying how even failure can be inspiring. TV audiences now also get the chance to catch a sneak peek of the Chinese top singers' down-to-earth personalities.
Jin Lei, the director of the show, didn't deny the program's format is first and foremost designed to entertain, "It is a reality show for the auditioners, but also for the judges. We use the most ruthless, most honest and most natural ways as an invisible hand to push the show forward."
Tian Ming, CEO of News Corp and China Media Capital's joint-venture Star China Media, bought the rights to "The Voice" two years ago, but have never got a TV platform interested until he met Zhejiang TV's Xia Chen'An. The latter produced a reality TV show to help ordinary people realize their dreams. The two agreed to collaborate.
"The Voice of China" team then tried its very best to score some good voices.
"I was a director who loved music and want to discover that one great voice would grasp the attention of a fickle public," A Bu, one of the directors said in a invitation to many potential auditioners obtained by China.org.cn, "Our show's directors are searching for musical starlet or those who have musical hopes and dreams. We don't just invite average and normal people to come to the show. What we want to achieve , is to awaken and revive Chinese pop music."
They sent agents to bars, nightclubs, music academies and military art troops. Whenever they encountered a good voice, they would record it, number it then send it back to the directors and music director. Only 150 audio files made it through the first selection rounds.
"We don't care about your looks, job or background, the only thing matters is your voice," Jin Lei emphasized. The Dutch copyright owner used one entire page of the format to explain this .
"The Voice of China" is produced under the supervision and direction of foreign representatives of the copyright holder. And the foreigners attended the recordings to ensure Chinese parties were following the show's set practices.
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