BBC director-general Tony Hall is pledging to make the public broadcaster more competition from the independent sector, while also taking a cue from Hollywood to liberate its in-house producers.

During a speech at London's City University on Thursday, Hall said he wanted to bring "the spirit of the entrepreneur and the pioneer to the BBC," citing this is what made Hollywood productions so successful.

Moving the public broadcaster from a system of "managed competition" to "free competition," the general director said the broadcaster will end its quota system.

Currently, of the shows aired by BBC, 25 percent must come from independent sources, while 50 percent of its shows must be in-house productions. The remaining 25 percent is left open to competition.

Hall also said that the broadcaster's production house will be allowed to make shows for other broadcasters. As of now, the only customer for BBC programs is the broadcaster, itself.

The changes are part of an overhall at BBC, which will need to be approved by the U.K. government before they can take place.

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