VW supports German art exhibit in China
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E-mail chinadaily.com.cn, September 25, 2017
German auto manufacturer Volkswagen is sponsoring the largest German art exhibition in China.
Titled Deutschland 8, the exhibition displays 300 pieces in eight venues across Beijing, including the Taimiao Temple, which is hosting an exhibition of this type for the first time.The exhibition runs through Oct 31.
The display will be complemented by a number of learning opportunities Volkswagen Group China will offer to interested individuals, enabling them to expand their understanding of art. With its paintings, drawings, sculptures, photography, video art and installations, Deutschland 8 will share the work of Germany's most influential contemporary artists.
"Volkswagen Group is much more than a car maker. We are part of the world we live and work in and take on responsibility by supporting cultural and social activities — worldwide as well as in China," said Jochem Heizmann at the opening ceremony in Beijing. Heizmann is a member of the board of management of Volkswagen AG as well as the president and CEO of Volkswagen Group China.
He continued, "We are convinced Deutschland 8 is a landmark in the prosperous cultural exchange between China and Germany. It will bring together both cultures to the benefit of all."
This major project will be a highlight marking the 45th anniversary of diplomatic relations between China and Germany, and is made possible with the support of Volkswagen Group China. In particular, the company is helping organizers invite people to explore art and to awaken their creativity.
In a symposium, Volkswagen will facilitate a direct dialogue between Chinese and German artists. In addition, the company will provide information online where interested individuals can visit and get to know contemporary German art outside the context of the exhibition sites.
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