Science TV programs gain viewership in China: survey

0 Comment(s)Print E-mail Xinhua, September 21, 2018
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More and more science-based TV programs are being created, and they are gaining viewership from people of all ages across China in recent years. A new survey revealed that 76.1 percent of respondents say they enjoy watching science TV shows.

The survey released by China Youth Daily was based on answers from 2,003 respondents. Among them, 1.3 percent were born after 2000, 29.7 percent in the 1990s, 54 percent in the 1980s, 11.2 percent in the 1970s and 3.1 percent in the 1960s.

A total of 64.3 percent of the respondents think science TV programs meet their desire for learning more.

Respondents also express their discontent. According to the survey, 36.5 percent think science programs are too entertaining, lacking a rigorous attitude, while 25.1 percent say they do not like programs with too much difficult science-based knowledge.

About 64.9 percent of the respondents like programs about leading scientists and emerging technologies, such as artificial intelligence.

Some respondents suggest that science programs should incorporate celebrities, games and interactions with the audience.

Zhang Shaogang, a professor with the Communication University of China, said that science programs were very necessary for China's TV programming.

"Programs with entertaining games or contests can also make science engaging," said Zhang.


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