Chinese consumers prefer domestic tourism, movies, and games, according to the "2018 China Cultural Consumption Index" released in Beijing on Saturday. Compared with foreign films, domestic films are favored by more than 60 percent of those surveyed.

Zeng Fanwen, executive director of the Cultural Industries Institute of Renmin University of China (RUC), said that the release of the "2018 Cultural Industry Development Index of Provinces and Cities in China" and "China Culture Consumption Index" analyzed the relevant national statistical data and market research data, noting that the report objectively reflects the development of the Chinese cultural industry and cultural consumption of provinces and cities.

According to the "2018 Cultural Industry Development Index of Provinces and Cities in China," Beijing still ranked first in the comprehensive index in terms of its influence and driving force in the cultural industry. Regarding productivity and the driving force of the cultural industry, Zhejiang Province rose rapidly, ranking second for the first time. It was followed by Jiangsu, Shanghai, Guangdong, Shandong, and Hunan.

The "2018 China Cultural Consumption Index" showed that the composite index of China's cultural consumption continued to rise, up to 82.2 from 73.7 in 2013. Among them, the index of cultural consumption environment and level has increased compared with 2017, and the satisfaction index is basically flat.

The Consumption Index also showed that the index for male cultural consumption surpassed that of the female for the first time in 2017, while females gained the upper ground again in 2018, though the gap between the two is narrowing. In addition, residents aged 26 to 40 continue to be the main force driving cultural consumption.

The five most popular cultural products among Chinese consumers are, in descending order, television and radio, online cultural activities, movies, books and newspapers, and cultural tourism. Compared with last year, the popularity of online cultural activities and cultural tourism has increased, and cultural tourism has replaced cultural and recreational activities to rank in the top five.

Remarkably, Chinese consumers are turning to domestic cultural products. In the past five years, local films have nearly doubled in popularity. Meanwhile, animations from abroad are still more popular, as the domestic industry still has a long way to go, reported Chinanews.com.

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