Cirque du Soleil upgrades new digital platform

By Zhang Rui
0 Comment(s)Print E-mail China.org.cn, October 19, 2020
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Cirque du Soleil on Wednesday unveiled its fall programming along with a brand-new look for its CirqueConnect content hub.

A promotional image of CirqueConnect. [Image courtesy of Cirque du Soleil]

Featuring an enhanced library of titles, the newly revamped CirqueConnect platform will provide fans with freshly-produced exclusive content. 

Starting from Oct. 14, fans of all ages can enjoy a new lineup on an updated, mobile-responsive, user-friendly platform that includes the first episode of "CirqueClass," with the Cirque du Soleil show director and writer Michel Laprise, whose credits include writing and directing the upcoming show "Drawn to Life," in collaboration with Disney, the "KURIOS - Cabinet of Curiosities" touring show, and Madonna's acclaimed MDNA World Tour and Super Bowl XLVI halftime show. 

In "CirqueClass", the original series, fans can explore the creative thinking of the creators and artists. Featuring renowned Cirque du Soleil talent, each episode will be an exploration of ideas and motivations, lessons and experiences through in-depth intimate masterclasses. 

Addressing a wide range of subjects such as art, creation, inspiration, imagination, performance and more, the CirqueClass series will be presented every three weeks. 

Upcoming CirqueClass hosts include show director and choreographer Lydia Bouchard, whose credits include "Diva" (2018) and "Rebel" (2019) by Cirque du Soleil in Andorra, and the upcoming "Vive nos Divas!" by Cirque du Soleil at the Amphitheatre Cogeco, and costume designer for RuPaul and Cirque du Soleil Zaldy Goco, whose work was seen in recent years in the shows "Michael Jackson ONE" and "Volta". 

Other original content includes "Cirque Up!", offering children a chance to learn the tricks of the trade starting Oct. 25, and "Cirque Me Out", a series of work-out classes that fans from around the world can join to train and exercise with real Cirque du Soleil artists starting Oct. 15. 

"While our fans are eagerly waiting for us to get back on stage, we want to keep providing original, and exciting content for them, all in one place," said Sebastien Ouimet, Director of global content and strategic partnerships at Cirque du Soleil Entertainment Group. 

"Cirque du Soleil’s mission is to invoke the imagination, provoke the senses and evoke the emotions, and CirqueConnect’s programming embraces this in a genuine way as it aims to bring a bit of the extraordinary to the life of our fans all over the world."

Originally launched in March 2020, the CirqueConnect content hub provides a source of high-quality entertainment for fans to enjoy from the comfort of their homes. To date, it has attracted some 60 million views and offered more than 50 original programs. 

Its aims to offer fans of all ages "a new way to experience the unparalleled content" from its iconic vault, as well as a chance to view newly-produced series that go beyond the big top and the company's various live entertainment creations. 

The COVID-19 pandemic has impacted many brick-and-mortar venues and the shows being hosted, as there are restrictions in order to prevent large gatherings and virus spread. Many artists and shows have found a new virtual venue via online performances and many movie productions. 

But Cirque du Soleil, the producer of a number of hugely popular acrobatic shows worldwide, has filed for bankruptcy protection at the end of June after all its acrobatic shows worldwide were halted for months. The Chinese resident show "X: The Land of Fantasy," became the first production by the Canadian circus company to reopen in the world.

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