Starting a business in a "hidden" industry

In the traditional Chinese mind, anything connected with sex cannot be discussed publicly, leading the nation's sex toy industry to develop "out of sight" for a very long time.

In Ma's eyes, the industry contains a high growth potential. She believed that making adult products more open and interesting to the general public can become a revolutionary campaign for the whole country. If she can pull this off, she will become a pioneer and winner in the entire industry.

By now, her Powerful sex flagship store in Sanlitun is dubbed "the most amazing adult products shop in China." Different from those traditional sex shops which are located on often dim-lit remote street corners, Ma's shops feature large and bright rooms with colorful and distinct decorations.

As most people born in the 1990s, Ma is on her smart phone all the time and updates her social media every minute. She's taken on several internships with Internet companies and believes the social networking industry is "simple, respects the intellectual and offers short and fast feedback.

Before she posts just anything and everything on her microblog, she thinks for her followers and centers on their hobbies. Every post is a promotion, including those photos of a couple of cute girls carrying sex toys, plus the bold slogans.

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