Actor Huang Xiaoming and actress Li Bingbing appear on the red carpet at the 20 anniversary ceremony of Huayi Brothers Media in Haikou, Hainan, June 7, 2014. [Chinanews.cn]

2. Huayi Brothers

The search for lucrative content has drawn Jack Ma and Pony Ma to the country's entertainment giant Huayi Brother, as Alibaba Venture, Tencent, together with China Ping An, invested altogether 3.6 billion yuan in the company in a private placement in November last year.

The cooperation between Huayi Brothers and the two tech giants is expected focus on movie, TV series and online game adaption, according to the companies.

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