People try new iPhones at an Apple Store in New York, the United States, Sept. 20, 2013. Apple's iPhone 5s and iPhone 5c went on sale in the U.S. on Friday. [XInhua]

No 5 Overseas direct buyers

Overseas direct buyers will face a new challenge, the fluctuations in exchange rate. Up until now, the renminbi experienced only mild ups and downs, but as the liberalization reform of yuan deepens, the market will play a more important role in the valuation of the yuan. Overseas direct buyers have to rethink their current pricing strategy and to compensate the risk.

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