UK and Chinese creative industry firms sign deals worth over £40m at CIIE

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UK and Chinese creative industries firms have signed eight deals worth over £40 million at the China International Import Expo (CIIE) in Shanghai.

UK and Chinese creative industry firms sign deals worth over £40m at CIIE
UK and Chinese creative industry firms sign deals worth over £40m at CIIE.

The UK is a Country of Honor at the Expo, providing a strong platform for UK companies to showcase their expertise to Chinese investors.

Major deals were signed between some of the UK and China's top companies including:

·Clipper Media Capital and Arca Pictures, who signed a MoU on film co-production, set to be worth over £30 million.

·BAFTA and Cloud Intelligence, who agreed a deal to bring the BAFTA awards in film, TV and gaming to Chinese audiences on one of China's leading media platforms from 2019.

·Magic Mall and Cloth Cat who signed a deal to co-produce season 2 of Luo Baobei – an Emmy-nominated cartoon series for children in China

As the first European country to have both TV and Film Co-production treaties with China, the UK is building a long standing relationship with the Chinese creative industry.

Minister for Trade and Export Promotion Baroness Fairhead said:

"This is fantastic news which will bring jobs and growth to the creative sectors in the UK and China.

"This is a win-win relationship for the UK and China which has the potential to get even better as we look to create new creative partnerships."

In other announcements, the UK's Immersive and China's Mirror pictures signed an MoU on developing immersive theatre; the Institute of Practitioners in Advertising and Shanghai International Advertising Festival agreed cooperation on the 2019 Festival; and Tower Studios, Crazy Sports and Migu Interactive Entertainment agreed on a deal to produce, license and distribute popular mobile computer games in China. With bilateral trade between the UK and China reaching a record £67.5bn in 2017, CIIE has provided a unique platform for Chinese businesses, investors and consumers to connect.

The Arts and Humanities Research Council (AHRC), on behalf of UK Research and Innovation, also launched a £5m call focused on building new research-industry partnerships between the UK and China in the creative industries, delivered in partnership with the Engineering and Physical Sciences Research Council; Innovate UK; the Shanghai Theatre Academy; and the Shanghai Economic and Information Technology Commission. 

Sports collaboration

With participants including the Premier League, Formula One, Wolves FC and the Shanghai Sports Bureau, the UK-China Sports Forum explored topics such as fan engagement and youth development.

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