Young Chinese females embrace second-hand shopping

By Zhang Liying
0 Comment(s)Print E-mail China.org.cn, November 28, 2018
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A man passes by an advertisement for Zhuanzhuan, a pre-owned products trading platform, at a subway station in Beijing, on June 9, 2018. [Photo / VCG]

Second-hand shopping online ranks second only to cross-border e-commerce in terms of TGI (Target Market Index) among young Chinese female consumers aged under 24, according to a survey report recently released by QuestMobile, a Chinese big data service provider.

 

Statistics provided by Zhuanzhuan, a pre-owned products trading platform, show that the 109 million under 24-year-olds account for 37 percent of all female users of its trading platform.

 

Dresses, youth literature and T-shirts top the second-hand shopping list of the group which is mainly comprised of students and white-collar workers, said a data analyst at Zhuanzhuan.

 

Apart from buying cut-price goods, the group also sell items they no longer need on online second-hand markets. Statistics show that half of the female Zhuanzhuan users under the age of 24 have sold unused goods on the platform.

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