China's Xiaomi showcases cool products to cater US fans

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Chinese electronics company Xiaomi launched its first event for Mi fans in the United States on Friday, showcasing a series of its latest products to cater potential customers.

Themed "Meet Mi in the Box," the event is set to run from Friday to Saturday. The two-day event allows interested users to experience Xiaomi products and meet the team behind these products.

About 50 Mi ecosystem products and dozens of cutting-edge products including Xiaomi's latest smartphone series Mi 8 and Mi A2 are on display during the event.

Kawa Zseng, 28, a New York resident, who called himself a "techie," told Xinhua that he has become a Mi fan since he bought a Xiaomi Robot Vacuum about one and a half years ago.

"Good quality with reasonable price as well as the design makes Xiaomi products attractive, especially for the youth,"said Zseng, adding that he plans to buy a Mi scooter and a Mi smartphone.

"The Mi 8 model is quite cool. It's a pity that they are still not available in the U.S. market."

Xiaomi already sells devices like the Mi Box S, Mi Home Security Camera, Mi Electric Scooter and the Mi Power Bank Pro in the U.S., but no smartphones so far.

Founded in 2010, Xiaomi is an internet company with smartphones and smart hardware connected by an internet of things (IoT) platform at its core.

Currently, Xiaomi products are present in more than 70 countries and regions around the world and have a leading foothold in many markets.

Xiaomi hosts events and established music, fitness and other social oriented activities to bring its fans together. A robust fan base is part of the secret to its success and there are 1.3 million active Mi fans daily, according to the company.

"We expect such kind of activities, which are highly interactive, can help us know more about users' need, since R&D of the products and the buildup of a solid fan base are equally important for Xiaomi,"said Nathan Yu, member of the Xiaomi team.

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