Lenovo targets smartphone comeback

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A Lenovo Store [Photo / Xinhua]

Lenovo, China's biggest personal computer maker, plans to expand into the smartphone market with high-end models in pipeline in 2019.

"Most Chinese people know Lenovo as a leading computer brand now. They will soon find it also offers a reliable smartphone brand," said Chang Cheng, president of Lenovo's smartphone business.

The company is rapidly expanding thanks to a price-aggressive strategy, the company said yesterday in Beijing. 

Lenovo's smartphone sales jumped 50 percent annually between August and October, compared with an average about 10 percent growth in China's smartphone market.

The high growth mainly came from price-aggressive models such as theZ5 Pro and a more affordable model Z5s released yesterday in Beijing.

The phones, which feature triple-camera technology, Qualcomm's AI-optimized processor with optimized AI functions, cost between 1,000 and 2,000 yuan. 

Comparatively, other brands with triple-camera and AI features from Huawei, Oppo and Samsung, cost at least 3,000 yuan.

Lenovo will also launch its flagship model with Qualcomm's premium Snapdragon 855 processor next year. 

It will be the first brand to kick off a flagship model with the premium processor, which supports 5G networks.

Lenovo will aims to the first-tier position in the domestic market next year, Chang added.

In 2013, Lenovo was the top brand in China after its US$2.9 billion acquisition of of Motorola Mobility. But it's now behind top players like Huawei, Oppo and Vivo.

In its fiscal report of the second quarter, Lenovo posted revenue of US$11.9 billion, a 19 percent growth year on year. The mobile business contributed revenue of US$1.65 billion as it becomes a key earner besides PCs.

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