Oppo opens first overseas research center in India
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E-mail SHINE, December 21, 2018
Smartphone brand Oppo has opened a research center in Hyderabad in India — its first first research center outside of China.
Oppo said it would invest 10 billion yuan (US$1.4 billion) in 2019 on 5G, artificial intelligence, new materials and photography technologies.
It's Oppo's fourth research center globally, following Shenzhen, Chengdu and Dongguan.
The Hyderabad center, currently with 50 people, will have about 500 people within three to five years.
Since debuting in the overseas markets in 2009, Oppo now sells in 30 countries and regions including India, one of its largest foreign markets.
Chinese brands including Oppo, Huawei, Xiaomi and Vivo are "slowly but surely increasing their market share," to challenge Samsung and Apple, said researcher Newzoo.
In Shanghai, Oppo has released New Year editions of its best-selling models, the R17 and R17 Pro, with enhanced camera features for night shooting and a special operating system. The models feature triple cameras, in-display fingerprint scanning and fast-charging technology.
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