Report uses big data on nutritional characteristics of online-ordered food

​By Zhu Bochen
0 Comment(s)Print E-mail China.org.cn, May 21, 2019
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Delivery workers take the meal ordered by passengers at a restaurant at Xi'an North Railway Station in Xi'an city, capital of northwest China's Shaanxi province, July 17, 2017. [Photo/Xinhua]

A report analyzing nutritional characteristics of online-ordered food in China was officially released on May 10 in Beijing at a launch ceremony for the annual National Nutrition Week and the "5/20" Nutrition Day for Students. 

It is based on a research carried out by the Center for Nutrition of Online Catering, which is co-organized by the Chinese Nutrition Society (CNS) and Ele.me Inc, a leading online-to-offline (O2O) catering and food delivery platform in China. 

For the first time, with statistical support from Alibaba's big data platform on its users' dining habits, the report sheds light on the nutritional characteristics of online-ordered food, developing trends and specific suggestions for a healthy diet. 

The analysis is divided into four categories covering different meal times, including breakfast, lunch, dinner, and midnight snacks, listing the top 50 most popular dishes ordered online nationwide, and assessing whether they meet the recognized dietary recommendations. 

The report shows that users of online food ordering have a higher consumption of meat, and fried and spicy food, while that of vegetables, soybeans and seafood are relatively low. In response, the center suggested that customers and restaurants focus on a more balanced diet. 

Presenting the report, Wang Sanhu, chief food safety officer of Ele.me, emphasized the significance of the research for the nation's overall health. 

As an O2O platform for online food ordering, Ele.me has the responsibility to improve the capacity of information-sharing on nutrition and food consumption, he said. 

The rise of online food ordering industry has seen a total of 466 million people ordering dishes, and the annual sales reached US$32.9 billion.

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