Global smartphone brand - Oppo launched its Reno 10x Zoom in two variants priced at 574.62 US dollars and 718.18 US dollars in India Tuesday.

The device at lower variant with 6 GB RAM and 128 GB storage will be available exclusively with Flipkart while the higher variant of 8GB RAM and 256 GB storage will be available in all retail stores and online channels.

Both variants will be available for pre-booking from Tuesday and sale will commence from June 7, the release said.

"We are hopeful that Reno will not only serve as the catalyst for the future of OPPO's smartphone development but will also fuel creativity, take our legacy of innovation forward and set a new benchmark in the premium segment," said Charles Wong, CEO of OPPO India said.

Reno is deeply rooted in creativity, spontaneity and youthful spirit and is undoubtedly set to satisfy high expectations in design, photography and performance through unique innovations, he said.

The uniquely designed smartphone is powered by a Qualcomm Snapdragon 855 processor with Hyperboost 2.0 for an immersive and smooth gaming experience that comes in 2 stellar colors- Ocean Green & Jet Black. It supports VOOC 3.0 flash charge and is backed by a massive 4065 mAh battery. Along with the 10x Hybrid Zoom technology, the smartphone also boasts of 60x digital zoom, the first one in the industry, the release said.

Along with the launch of the flagship phone, Oppo also announced the launch of another competitive, cutting edge smartphone - Oppo Reno priced at 473.71 US dollars.

This smartphone uses Snapdragon 710 chip and supports the core experiences of the Reno series, such as the 6.4-inch Panoramic Screen, Shark Fin Rising camera structure, 48MP high-definition main camera, Ultra Night Mode 2.0, and VOOC 3.0, and is available with 8GB RAM along with 128 GB storage in all retail stores and online on Amazon, the release said.

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