Haier receives 2019 BrandZ Top 100 Most Valuable Global Brands

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The 2019 BrandZTM Top 100 Most Valuable Global Brands ranking was officially released at the NYSE. 15 Chinese brands were listed, including Haier, marking the first time that the company was featured on the ranking. 

Additionally, it was noteworthy that Haier was included in an all-new category called the "IoT ecosystem brand".

The BrandZ List of Most Valuable Brands is jointly released bytheworld's largest advertising group WPP and its subsidiary Kantar, a leading research, insight, and data company. The annual ranking, with itsholisticbrand valuation systems and huge sources of reliale data, has tracked and led trends intheglobal brandssector. The List establishedanall-new category– theIoT ecosystem brand–for the first time,sending outnew signalsaboutbrand strategyduringthe IoT era. Haier was the first and theonlybrand to be listed in this category.

Being featured as the sole IoT ecosystem brand marks an important step towards Haier's goal of building the first world-class IoT model. Since 2009, Haier has been listed in the Euromonitor International World's First-class Brands of Home Appliances for 10 consecutive years, the only brand in the ranking's history to receive this award 10 times in a row. Haier has developed from a catch-up stage to now surpass and lead, having transformed from the "Global No.1 Home Appliance Brand" to the "Sole Global IoT Brand." Being recognized as the sole IoT ecosystem brand has brought Haier one major step closer towards its goal of creating the first world-class IoT model.

Scenario ecosystem experiences: From "Haier Appliance" to "Haier Smart Home"

It is Haier's philosophy that a brand is defined by the user. Haier's brand definition is constantly evolving based on the iteration of best user experiences during each era.

According to estimates by experts, the IoT is most likely to take off in the smart home sector. Haier's smart home customization, with its four unique features – consistency in high-end packages, interconnectedness in real scenarios, integrity in full-house solutions, and iteration in super brain – is the absolute leader. Haier's smart home is not only able to help build out the greater ecosystem for smart homes, but also to take the leading role in setting international standards. Haier's Internet of Food (IoF) and Internet of Clothing (IoC) are the leaders in defining the international standards for the IoT, paving the way for the full deployment of the IoT ecosystem in terms of technology and standards.

Carrying platform for ecosystem brand: COSMOPlat industrial network platform

The customization experience offered by Haier's IoT ecosystem is able to be continuously iterated, and absorb ecosystem partners to co-create the best user experiences. This is all thanks to Haier's in-house industrial network platform COSMOPlat.

What sets COSMOPlat apart from other industrial network platforms is that it is not simply replacing people with robots or equipment connections or facilitating transactions, it is spreading a large-scale customization model which revolves around user experience and the creation of an open and multi-party interactive co-creation & sharing platform. This ensures that each and every enterprise, user and resource provider on the platform is able to co-create, achieve win-win scenarios and share, driving strong ecosystem energies across industries. To date, COSMOPlat has nurtured 15 emerging ecosystems, including the Internet of Clothing, agriculture, RV, building ceramics, and machinery, among others. The model has been replicated in 11 territories and 20 countries, building a greater ecosystem for world-wide customers, encompassing sectors such as clothing, food, accommodation, travel, health, well-being, medical, and education, among others.

Haier's COSMOPlat is a driver of the industrial ecosystem transformation as well as a developer of international standards. Haier has been designated by the world's three major international standard organizations to lead the development of international standards for large-scale customization and other areas, positioning China's industrial network as a frontrunner today.

Management model for ecosystem brand: Rendanheyi

Haier believes that the IoT is essentially the Internet of people. The main reason behind the Haier ecosystem brand's ability to cover traditional product brands and platform brands is that the Rendanheyi model is able to encompass the traditional management model. The decentralized and distributed nature of Rendanheyi is in line with the technical features of block chain technologies in that every person and every stakeholder in Haier's ecosystem is a hub. Driven by the smart contract, they are able to jointly create the best user experience possible and automatically realize greater value add and sharing.

The Rendanheyi model has been successfully applied across the U.S.'s GE home appliances, New Zealand's Fisher & Paykel, Japan's Sanyo, Italy's Candy and other international brands acquired by Haier, forming a greater ecosystem of international brands.

Being recognized as the world's only IoT ecosystem brand demonstrates the success of Haier's innovative Rendanheyi management model, and also brings new requirements to this model: namely, how to make sure the Rendanheyi model is aligned even more closely with the times and the general public during the IoT era, and how to support more enterprises to create their ecosystem brands.

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