Huawei beats Apple in China's premium smartphone market
- By Chen Xia
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E-mail China.org.cn, June 25, 2019
China's tech giant Huawei has beaten its American rival Apple to claim the largest share in the Chinese premium smartphone market (the $600-$800 segment).
In the first quarter of 2019, Huawei occupied 48% of this sector while Apple took 37%, as shown by a research report released by the global company Counterpoint Research.
In the final quarter of 2018, the two figures were 39% and 40% respectively.
The ranking essential matched the report of a Chinese research company, despite some differences in figures.
According to Chinese research company N1mobile, Huawei's market share in the smartphone segment of over 4,000 yuan($581) stood at 46% and Apple 42%.
The change in market share was mainly caused by Samsung's decline in the Chinese market and the drop in iPhone's popularity, industry insiders analyzed.
Jiguang, a Chinese big-data firm, said that 16% of Chinese iPhone users turned to Huawei in the first quarter of 2019, and the figure was expected to grow in Q2. In the final quarter of 2018, the figure was 12.6%.
Counterpoint Research said that the majority of Samsung premium smartphone users in China had turned to Huawei.
N1mobile's data showed that in May, Huawei's P30 Pro became the top seller among premium smartphones priced over 4,000 yuan ($581) with around 520,000 units sold. Apple's iPhone XR ranked the second, with 480,000 units.
According to Huawei, its smartphone shipments in 2019 had exceeded 100 million units by May 30, about one month faster than the time it achieved this level in 2018.
Yet, the company's revenues could drop to around $100 billion this year and the next, while a revival is expected in 2021, the company's founder and CEO Ren Zhengfei said.
The United States has launched a crackdown on Huawei, including adding the company to its trade blacklist, banning it from accessing any American technologies without special approval.
Washington accuses Huawei of posing risks to U.S. national security. Huawei has repeatedly denied the accusation, saying the charge was not supported by any factual evidence.
Huawei is a leading figure in 5G networking. By June 6, it had obtained 46 commercial 5G contracts in 30 countries around the world. It has shipped more than 100,000 5G base stations, ranking top in the world.
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