Tariff nightmare
U.S. President Donald Trump tweeted on Aug. 1 that he will place an additional 10 percent tariff on the remaining 300 billion U.S. dollars' worth of Chinese imports starting on Sept. 1.
Lang has been outspoken against the tariffs. He testified in several public hearings that the tariffs would put his whole industry in danger, threatening the livelihood of thousands of American families.
In a hearing with the United States Trade Representative, Lang, also CEO of U.S. brand Mon Cheri, described how the tariffs would destroy his industry: Cash flow caused by additional tariffs will bankrupt U.S. wedding dress manufacturers who import materials from China. Then the retailers will fail as manufacturers break down.
The ultimate consumer will see prices rise dramatically and will have to buy from other countries directly from e-commerce platforms, further undercutting American businesses.
Tariffs will not bring anything back to the United States. Making wedding dresses involves so many fabrics and beads of different types, colors and texture. "None of these materials exist outside China. So it would be a logistical nightmare to move all that production outside China," Lang said.
"China is a very large factory for the world. You can not just say 'no more China.' It's ineffectual and artificial to assume that you can just walk away from China," he added.
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