'China Design' takes center stage at 40th Jinhan Fair

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On Oct. 21, the 40th Jinhan Fair for Home & Gifts opened at Poly World Trade Expo in the southern Chinese city of Guangzhou. Bringing together 900 China's manufacturers, the fair offers a complete overview of Chinese home and gifts market.

In the fair, products are presented across nine sectors, including home decoration, decorative furniture, outdoor & gardening, textiles & homeware, seasonal decorations, kitchen & dining, souvenirs, giftware, etc. 

The fair celebrates its 20th birthday. [Photo/China.org.cn]

Buyers are discovering and experiencing a market full of vigor and vast opportunities. Numerous good products provide diverse options, helping buyers to find likely bestsellers for the year ahead, including unique products to stand out from the crowd.

This time, a number of high-profile buyers were recognized at the fair, such as Hobby Lobby from the U.S., Coach House, IMAX from Canada, UMA, Uttermost, ZARA HOME from Spain, JJA from France, IKEA from Sweden, and so forth.

German retailer TEDi , with 2,200 shops across Europe, has attended the fair for more than 20 sessions in a row. Victoria Baykan, purchasing division manager in its sourcing department, revealed the company had set a record for itself by placing 40 orders in half-a-day at one booth.

Registering on-site. [Photo/China.org.cn]

Ivy Home Decoration from Fuzhou, considers the event the only fair worth attending in exploring overseas markets, and it has been well rewarded. Its annual turnover grew from US$2.5 million in 2000 to US$50 million in 2008, raising them to the top tier in China's home and decoration industry. 

Recognized as one of the top designers in the industry, general manager Wei Zhimo said all of its key buyers, including Hobby Lobby, worked through the Jinhan Fair.

According to Fuzhou County Arts and Crafts Trade Union, in 1999, the export value of the whole union was US$95 million, but had risen to US$2 billion in 2018. Currently, at least half of the 400 manufacturers in the Union have participated in the Jinhan Fair for many years. 

Hosted by Poly Exhibition, Jinhan Fair for Home & Gifts, as a bi-annual event, has prospered in China's opening-up, becoming one of China's largest and most professional one-stop home gift export trade platforms. Poly Exhibition plans to continue its hard work to help China design to go global.

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