Online retail sales surge during 'Double 11' shopping festival

0 Comment(s)Print E-mail Xinhua, November 15, 2019
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A staff of the Alibaba Group speaks in front of a giant screen showing the real-time sales data of Tmall on the 2019 Singles' Day at the media center in Alibaba Group's Xixi Park, in Hangzhou, Zhejiang Province, Nov. 11, 2019. [Photo/Xinhua]

The online retail sales in China saw a year-on-year growth of 26.7 percent during the "Double 11" shopping spree, a spokesperson with the Ministry of Commerce (MOC) said Thursday.

From November 1 to 11, online retail sales exceeded 870 billion yuan (about 124.13 billion U.S. dollars), MOC spokesperson Gao Feng told a press conference.

New products such as newly released cellphones and sports watches became popular during "Double 11," as more brands chose to release new products on e-commerce platforms, Gao said.

Service consumption reported rapid growth. Appointments of health services like medical cosmetics and physical examinations saw a five-fold surge while online travel sales more than doubled.

About 70 percent of new e-commerce users came from emerging markets including third and fourth-tier cities, as well as counties and townships, according to Gao.

In addition, the development of the online-to-offline platforms and artificial intelligence also helped to expand consumption and improve logistics efficiency, Gao noted.

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