US online shoppers spend $9.4B on Cyber Monday

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U.S. online shoppers spent 9.4 billion U.S. dollars on Cyber Monday, up by 19.7 percent from last year, according to data from web analytics tool Adobe Analytics.

Cyber Monday, which falls on the first Monday after Thanksgiving Day and Black Friday, is considered the country's biggest online shopping day of the year.

The top three online selling products were L.O.L Surprise dolls, "Frozen 2" toys, and Nintendo Switch video game consoles.

U.S. online shoppers spent 4.2 billion dollars on Thanksgiving and 7.4 billion dollars on Black Friday, according to earlier data from Adobe Analytics, which tracks 80 percent of online transactions at 100 of the largest retailers in the United States.

Smartphones made up some 36 percent of all e-commerce revenue, while some 60 percent came from desktop computers and 5 percent from tablets, Adobe said. In terms of traffic, 58 percent came from smartphones, while 37 percent came from desktop computers.

From Nov. 1 to Cyber Monday, online sales totaled 81.4 billion dollars. During the full holiday season, which Adobe defines as the period between Nov. 1 and Dec. 31, shoppers are expected to spend 143.8 billion dollars online, up by 14.1 percent from last year.

A recent report from market research firm eMarketer predicted that overall U.S. holiday e-commerce spending would climb to 135.35 billion dollars, which accounts for 13.4 percent of the estimated 1.008 trillion retail sales for this holiday shopping season.

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