On Nov. 29, the 1st Global Sharing Economy Forum and the inaugural conference of the Global Alliance of Sharing Economy (GLASE) was held in Vienna.

Chinese business accelerator ToJoy, a long-time practitioner of sharing economy principles, was invited to be the chief sponsor of the event.

There, it announced the official launch of its EMEA East Headquarters. As a symbol of turning "great sharing" concepts into practice, ToJoy also staged the 1st Global Unicorn Fair (GUF), at which several companies and entrepreneurs were invited to participate in promoting global enterprise development and cooperation.

ToJoy steps further into global market as EMEA East Headquarters unveiled

The launch of ToJoy EMEA East Headquarters was officially announced in Vienna on Nov. 28 (local time). Attendees of the event included Lu Junqing, Chairman of Board of Directors of ToJoy; Ge Jun, Global CEO of ToJoy; Boris Tadić, Chair of ToJoy EMEA East and former President of Serbia; Yves Leterme, Chair of ToJoy EMEA West and former Prime Minister of Belgium; Jose Maria Figueres, Chair of ToJoy Latin America and former President of Costa Rica; Han Wei, Co-President of ToJoy; Sun Chunmei, Chief Representative of ToJoy in Europe; Tomislav Nikolić, CEO of ToJoy EMEA East; and Lu Xingyu, GLASE Ambassador of Charity.

Together with a constellation of celebrities and public figures from political and business circles, as well as Chinese and international media, the attendees held in-depth discussions on promoting mutual development and cooperation for enterprises across the world. 

At the founding ceremony, Chairman of the Board of Directors of ToJoy Lu Junqing recapped its achievements and what it had learnt in the past 28 years, followed by an explanation of the company's ambitious internationalization strategy.

He emphasized that the launch of ToJoy EMEA East marked a significant breakthrough in the company's global development plans. In future, ToJoy will continue its journey under the Belt and Road Initiative, writing more brilliant chapters in the international business arena, he said.

According to Global CEO of ToJoy Ge Jun, the launch of ToJoy EMEA East was another milestone in a global strategy of serving as a connecting point between Chinese enterprises and international business circles, as well as an important enabling platform for Chinese enterprises "going global" and international enterprises entering the Chinese market.

ToJoy shall adhere to the principles of "The Great Sharing Economy," empowering global enterprises and co-creating a sustainable business future, he pledged.

In response, Boris Tadić, Chair of ToJoy EMEA East and former President of Serbia, remarked that the launch undoubtedly offered a new model of empowering global enterprises through collaboration between ToJoy and Eastern European businesses.

With the further expansion of ToJoy's global enterprise empowerment platform, its international strategic map would continue to improve. From a broader perspective, it was a successful example of the overseas expansion of a Chinese enterprise as well as a milestone in the sharing economy that links the Chinese market with the rest of the world despite gloomy economic forecasts, he added. 

Currently, ToJoy has offices in the United States, Western and Eastern Europe and Latin America, with headquarters in major cities such as New York, Paris, Hong Kong, Mexico, and Vienna. Plans for offices in Japan and India are in the preparatory stage.

Observations from professionals show that business centers launched by ToJoy across the world provide strong support for its global business plans, where unicorns or unicorns-to-be offer a broader platform for development and achieve exponential growth in regard to ToJoy's global enterprise empowerment platform, generating tremendous value as they grow from ants to elephants.

Success of the 1st Global Unicorn Fair Heralds Global Acceleration by ToJoy

ToJoy created an opportunity for entrepreneurs across the world to embrace togetherness through the 1st GUF, introducing overseas enterprises into ToJoy's global enterprise empowerment platform while sharing China's quality unicorns or unicorns-to-be with overseas business circles.

Lu Junqing, Chairman of Board of Directors of ToJoy; Ge Jun, Global CEO of ToJoy; Yves Leterme, Chair of ToJoy EMEA West and former Prime Minister of Belgium; Jose Maria Figueres, Chair of ToJoy Latin America, and former President of Costa Rica; Han Wei, Co-President of ToJoy; Sun Chunmei, , Chief Representative of ToJoy in Europe; Jiang Ming, Chair of the China General Chamber of Commerce; Li Xiaojun, Vice President of the China Association for the Promotion of Industrial Development, NDRC; and other celebrities in political and business circles, attended the event. 

Pursuing the mission of "empowering businesses and sharing happiness", ToJoy, according to its Global CEO Ge Jun, said the 1st GUF aimed to break down barriers to communication and cooperation between unicorns and unicorns-to-be in China and the rest of the world.

This would result in sharing global resources, experience, and connections for shared prosperity and win-win cooperation between global businesses.

During the 1st GUF, star projects from China including Hanbond, Zhuge Academy, Orich Medical, and Chateau Daymore, made their debuts before representatives of global business circles and were enthusiastically received by entrepreneurs and investors.

Meanwhile, matching projects from overseas such as IFLY, ANVIO VR, Fun Academy, and Texible highlighted the great prospects of the Chinese market.

For years, ToJoy has been dedicated to building a platform for communications, cooperation, and empowerment of global unicorns, hosting over 300 sessions of the China Unicorn Fair under the banner of co-creation, sharing, and win-win opportunities.

This means integrating business opportunities, experience, and connections leading to joint development and shared success through collective strength, raising funds for promising projects and presenting high-quality projects to potential investors.

With globalization gaining momentum and deepening exchanges and cooperation between international business partners, ToJoy has been actively adapting itself to the global trend of development.

The 1st GUF helped competitive Chinese enterprises to go global while bringing high-quality overseas projects into China, facilitating exchange and cooperation in the global business arena and synergizing resources to a point where business knows no borders.

This means global business partners can jointly create successful projects and share the fruits of their development, while together building a sustainable future for business.

By going global and expanding its business map with the launch of ToJoy EMEA East, and hosting the 1st GUF, ToJoy has implemented its Great Sharing philosophy with concrete actions, echoing the essence of GLASE.

The strategic vision of a "double 50% reduction", i.e. reduction of resource consumption and labor needed by half, was stated for the first time at the launching conference of GLASE.

ToJoy is among the first practitioners of this concept. For example, since 2016, it has implemented a "4X6" working schedule. This means ToJoy employees work four days per week and six hours per day, which has significantly enhanced the working efficiency and business performance of the company while giving more free time to its employees for other creative activities.

From the launch of ToJoy EMEA East and the 1st GUF to the sponsorship for the establishment of GLASE and in-depth implementation of "great sharing" philosophy, ToJoy is heralding the Great Sharing Economy Age with concrete actions in the context of globalization, providing benefits that will last for generations to come. 

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