Luxury watch boutique TimeVallée celebrated its one year anniversary in Beijing on Dec. 5 and told China.org.cn that customers can discover more about watchmaking through special workshops and digital interactive tools at its store.
Thavy Nano, managing director of TimeVallée, said the store, which sells various luxury watches, is also an innovative digital concept store dedicated to watchmaking brands. "TimeVallée creates a new generation of watch distribution, providing more experiences for the customer to discover everything they want to know about watchmaking," she said.
TimeVallée opened its Beijing store at the Beijing Lufthansa Center one year ago. From Dec. 5-8, the store held "Precious Time with TimeVallée," a jewelry watch exhibition with seven high-end watchmaking brands including Baume & Mercier, Cartier, Hermès, IWC, Jaeger-LeCoultre, Panerai and Roger Dubuis. Nano said in her speech that the boutique had excellent sales in the past year and built close relationships with its customers.
"TimeVallée perfectly integrates a long history with modern technologies, and cooperates with many high-end watchmaking brands to innovate on the traditional watch selling model through the use of different exclusive spaces," she said.
As an industry trailblazer for leading multi-brand watchmaking collection stores, TimeVallée has not only attracted customers with its high standards for quality and taste, but is also very popular with mechanical watch lovers. The boutique has elegant and magnificent designs of artistic value, interactive sales counters, and professional watch and clock technicians. In addition to making purchases, customers can also learn things and discover how a luxury watch is made and assembled through different workshops.
Although global economic growth is slowing, China's premium watch market has not shown signs of weakening, she said. Instead, it continues to show growing momentum, which is far better than in overseas markets. Nano noted they have observed a difference in the shopping behavior between Chinese customers and foreign ones, "European shopping behavior is more intimate, while the Asian shopping experience is a little bit more like a day out with friends and family. What we also observe in our experience at the store is that the VIP customers like to know more about the story behind the watch."
Nano also shared that even in the internet era where customers can obtain product information through various smart devices and digital channels, it remained very "important" for TimeVallée’s customers to see the boutique as the one-stop destination for watches. "I think the future would be one where both offline and online channels build synergies and create a complementary experience. Our customers can really discover our selections of the most beautiful watchmakers and can also feel, touch, try on and discover the right watch for them and experience an emotional moment. This is very difficult to have online."
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