Kuaishou Technology becomes social media partner of 2020 Spring Festival Gala
- By Gao Zhan
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E-mail China.org.cn, December 26, 2019
China Media Group announced at a press conference on Dec. 25 that Kuaishou Technology had become the exclusive social media partner of the 2020 Spring Festival Gala.
On the Eve of the Chinese New Year on Jan. 24, 2020, a record-breaking 1 billion yuan (US$143 million) worth of electronic red envelopes will be sent out by Kuaishou Technology during the gala.
During the Chinese Spring Festival, red envelopes are gifts presented at social and family gatherings. Nowadays, "electronic red envelope" fever has swept the country since popular social apps rolled out programs allowing users to send cash through electronic payments.
With a theme of "giving a thumbs-up to Chinese New Year," Kuaishou said this new way would create a unique interactive experience and emotional connection for the audience of the gala.
Peng Jianmin, deputy editor-in-chief of CCTV, said the Spring Festival Gala should enhance happiness for all Chinese people. The cooperation between 2020 Spring Festival Gala and Kuaishou involved a fusion of the tradition and the future.
Su Hua, CEO of Kuaishou Technology, said Kuaishou is confident of completing the task of the 2020 Spring Festival Gala. Su said he hoped more people can participate in the interaction and the Chinese tradition can be understood by more people.
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