"While companies around the world are also focusing on the same technology, their focus has been more on the hardware," he said. But the company brought in AI algorithms developed by a 100-person team to make detection more accurate. The company's automotive LiDAR product has won the innovation award at the expo for two consecutive years.

Koenig sees the upcoming decade as "the electric decade for vehicles".

"And that's not just cars, but all types of transportation," he said, adding that innovations in battery systems, better-built infrastructure and more developed charging systems are all helping to boost the industry.

This year's show will also see a major shift in content. The launch of Disney Plus and Apple TV Plus in 2019 made it a big year for streaming services. NBCUniversal's Peacock, short-form video platform Quibi and HBO Max are all set to launch in 2020.

"There is no shortage of choices out there," Koenig said. The expo reflected the trend, as two of its eight keynote speeches were delivered via streaming service providers — Quibi and NBCUniversal.

With more than 170,000 attendees expected, the expo is an opportunity for big-name companies to break news and for smaller companies to make an impression.

"A lot of media, a lot of distributors are coming here as well. We want to get a little bit of exposure, and we want to have more connections with local distributors," said Wang Kai of Guangzhou Puppy Robot Technology.

Others were also enthusiastic.

"This year, we brought a product that we found most compelling to the overseas market," said Lin Xiaochen, product director of Fujian Nanping Nanfu Battery Co.

"We hope to introduce China's innovative technologies to the world. As our product is winning the CES Innovation Award this year, we hope that introducing it here can help broaden the road for our company, as well as Chinese companies in general in the overseas market."

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