Luckin Coffee rolls out unstaffed retail strategy

0 Comment(s)Print E-mail Xinhua, January 9, 2020
Adjust font size:
Customers sit inside a luckin coffee location on Tuesday, May 15, 2018 in Beijing, China. [Photo by Li Xiaohua/]

Luckin Coffee, one of China's largest coffee chains, announced its entering into the unmanned retail market Wednesday in a bid to further densify its network and step closer to its customers.

The company also launched its smart unstaffed coffee machine "Luckin Coffee Express" and smart vending machine "Luckin Coffee Pop MINI" at its strategy conference held in Beijing on the same day.

The unmanned terminal devices will be installed in various locations including office buildings, campuses, airports, bus terminals, petrol stations and highway service stations, according to the company.

By working closely with its global suppliers, Luckin Coffee said it can enable its customers to enjoy the convenience of vending machines and lower prices.

Jenny Qian, CEO of Luckin Coffee, said the company's unmanned retail network, store footprint and e-commerce channels have formed its omnichannel customer traffic network.

Industry insiders said the unmanned retail strategy will reduce cost, fuel Luckin's customer acquisition and increase customer purchase frequency.

The Xiamen-based, NASDAQ-listed company is a leading coffee chain in China that had operated 4,507 stores in more than 40 cities across the country by the end of 2019.

Follow on Twitter and Facebook to join the conversation.
ChinaNews App Download
Print E-mail Bookmark and Share

Go to Forum >>0 Comment(s)

No comments.

Add your comments...

  • User Name Required
  • Your Comment
  • Enter the words you see:   
    Racist, abusive and off-topic comments may be removed by the moderator.
Send your storiesGet more from