The city of Ningbo in east China's Zhejiang province launched a sales promotion campaign Wednesday to stimulate consumption, with a raft of enterprises providing consumers with vouchers and coupons worth around 20 billion yuan (about 2.84 billion U.S. dollars).

The campaign will guide the city's leading companies and advantaged industries to form an industry alliance to unleash consumption potential with lower pricing, according to Zhang Yan, head of the Ningbo Municipal Bureau of Commerce.

Enterprises are encouraged to promote zero-contact online sales through various approaches, including online sales, livestreaming and on short video platforms, Zhang added.

A total of 12 Ningbo-based cross-border e-commerce companies have participated in the campaign and will conduct sales promotions on major online retailers such as Tmall Global, JD.com and Suning.com.

Suning.com will distribute vouchers worth 500 million yuan to its users nationwide, said Ren Wei, general manager of the company's Ningbo branch, with 50 million yuan offered to Ningbo in the first phase.

Shopping malls in the city are also expected to launch promotional activities to expand the integration of their online and offline sales efforts.

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