E-commerce boosts caviar sales in E. China city

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Quzhou, a city in eastern China's Zhejiang province, is seeing a recovery of its caviar business amid the COVID-19 pandemic thanks to e-commerce.

Quzhou, a city in eastern China's Zhejiang province, is home to the world's largest producer of caviar. [File photo provided to China.org.cn]

The pandemic put a virtual halt to exports of Quzhou's Kaluga Queen caviar, a leading brand in the industry famous around the world.

According to its maker, Quzhou Xunlong Aquatic Food Sci-tech Development Co., the company produces more than a third of the world's caviar and supplies many Michelin-starred restaurants, making China the global leader in caviar production.

In order to cope with the decreasing demand outside the country, the company turned to Chinese e-commerce platforms to sell to domestic buyers in early March. Data shows that its online sales more than doubled in April.

In addition, the Quzhou municipal government is formulating various measures to help foreign trade companies to offset the impact of COVID-19, ranging from providing legal service to assisting in expanding sales channels.

For product info and contact:

http://qz.china.com.cn/2020-05/21/content_41157123.html

Contact: Tina Zhu

Phone: (+86) 18767026990

Email: zhj1@kalugaqueen.com

Know more about Quzhou:

http://qz.china.com.cn/node_1008163.htm

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