Sanlitun businesses to undergo major revamp
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E-mail China.org.cn, May 26, 2020
As one of Beijing's busiest areas for nightlife, Sanlitun is looking to boost consumption by targeting younger groups and inviting more new brands to set up business in the area.
According to the Chaoyang District Commerce Bureau, the project to renovate and upgrade Sanlitun is now in full swing. At the same time, the remodeling of Taikoo Li Sanlitun West - formerly known as Yashow Market - has also commenced and will complement the existing Taikoo Li Sanlitun shopping center upon its completion.
Chaoyang district is home to numerous foreign embassies and international organizations. As such, the district plans to develop Sanlitun into a hotspot for fashion, culture, dining and shopping, as well as a modern hub for both domestic and foreign tourists.
Sanlitun plans to attract more international high-end, fashion brands to open up shop for the first time in the area. Last year, Taikoo Li Sanlitun introduced 26 such stores from companies including Canada Goose, 50% of which were companies' first store in the world, in Asia or in China. In 2020, it has plans to introduce a further 11 brands, including one flagship store for Asia, four first stores in China and four first stores in Beijing. In addition, seven retailers in Taikoo Li Sanlitun have started offering departure tax refund services so as to further enhance service channels and attract overseas consumers.
Since the end of last year, the district's commerce bureau has joined hands with 17 other departments to formulate a work plan and mechanism regulating businesses operating at night and with outdoor spaces.
According to travel data from transport company Didi, the Sanlitun area ranked second nationwide for nightlife attractions, surpassing even the popular Bund in Shanghai.
This year, the Chaoyang's commerce bureau announced it will focus on the 13 measures to promote nighttime consumption released by Beijing Municipal Commerce Bureau last year and continue to develop more late-night eatery streets, cultural consumption zones, and night markets.
At present, six companies, including Hopson One Beijing, Solana Shopping Park, and Taikoo Li Sanlitun, plan to hold a series of events between May and September aimed at bringing in even greater numbers of shoppers.
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