Chengdu beefs up its convention and exhibition industry
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E-mail China.org.cn, July 15, 2020
A new model for industrial development of Chengdu convention and exhibition has been gradually shaped.
On May 17, China issued the "Guiding Opinions on Promoting West China Development in the New Era to Form a New Pattern" that proposes to build an inland multi-level open platform and hold all kinds of national expositions to enhance the influence of the western region.
Model Innovation
Affected by COVID-19, the off-line activity of the 9th Sichuan Tea Expo was postponed and opened online on April 18. The tea merchants were connected by means of a mini-program with the consumers using mobile phones. Cooperating with Tik Tok, Sichuan tea farmers and tea enterprises were helped to fully access to Tik Tok platform and improve their online live broadcast marketing capacity. The exhibition-and-new economy model of "online mini-program + live broadcast + full network coverage" let more people see the possibility of online enterprise exhibitions.
On April 30, the two-day first online expo of home decoration materials, furniture and home appliances in Chengdu ended. The new technological means employed online display and live video broadcast, and "online ordering + offline distribution". Within 48 hours, the orders amounted to about 98 million yuan.
Active participation in the new economy has led to the gradual formation of a new model for industrial development of Chengdu Convention and Exhibition and released the new kinetic energy.
Service Innovation
On April 13 and 30, the Ministry of Commerce and China Council for the Promotion of International Trade respectively issued notices on innovation of exhibition service models, and "innovative exhibition service model" became a hot topic in the industry of convention and exhibition.
On May 18, Chengdu Municipal Government reviewed and approved the "Guiding Opinions of Chengdu City on Cultivating New Models of Exhibition to Stimulate New Growth of Capacity".
The innovation of policy service in Chengdu is called "real money" innovation by enterprises. "Action Plan of Chengdu City for Coordinating COVID-19 Prevention and Control to Promote Sustainable Development of Convention and Exhibition Economy" clearly states the thought of a special policy for a specific industry.
In addition to policy support, there is also human resource support. Chengdu steps steadily and powerfully in innovation of providing human resource service for convention and exhibition.
Last December, the first and only ICCA International Congress and Convention Research and Training Center was established in Chengdu, which provides intellectual support, talent training and industry development consulting services.
Development Innovation
Industrial development is the lifeline of urban economy. Chengdu is accelerating the construction of an industrial ecosystem with global competitive advantage by changing its development concept and aiming at the frontier and high-end fields.
In April, Chengdu integrated global innovation resources and production capacity, and cooperated with leading enterprises, research teams and industry associations inside and outside the industry to form Chengdu Convention & Exhibition Industry Ecosphere Alliance for creating a platform integrating government, enterprises, universities, research institutions, application and financing.
At the same time, Chengdu has built several international convention and exhibition industry cooperation platforms, and issued the Chengdu Action Plan for Sino-European Convention and Exhibition Industry Cooperation (2020-2025).
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