China's service trade fair to showcase sci-tech innovation in culture and tourism

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The China International Fair for Trade and Service (CIFTIS), scheduled for early September in Beijing, will feature a special section combining culture and tourism for the first time and showcase relevant sci-tech innovations to the world, announced a press briefing on Monday.

The section, held both online and in-person, will also exhibit new products and technologies from the cultural and tourism industry as well as introduce new services and business models adopted in cultural trade.

According to the briefing, this year's CIFTIS exhibition for culture and tourism will take place in three venues at Shougang Park, a reclaimed steel plant in Beijing's western Shijingshan district. Covering 22,400 square meters, it is the biggest amongst all eight themed CIFTIS exhibitions this year. An online exhibition platform will also be in place to provide virtual exhibitors with digital services such as 3D booths and livestreaming channels.

As of Aug. 28, over 1,100 participating companies and institutions, including 60 international businesses and nearly 100 Top 500 enterprises, have registered to participate.

The section also plans to hold two major forums during the upcoming service trade fair. This includes a summit on the development of China's cultural sector and an annual convention for the cooperation and development of global tourism. Another three industry-themed forums are also scheduled to take place to help draw up a blueprint for China's cultural and tourism sector.

In addition, the section will involve a variety of exhibitions to showcase the fine cultural heritage of Beijing. A set of digital technologies, such as augmented reality (AR), virtual reality (VR), interactive projections, and air imaging, will be adopted for these exhibitions to further enhance visitors' touring experience.

A group of artworks and cultural and creative works concerning the centenary of the Communist Party of China (CPC) will also be introduced to the public during the event. These will include peripheral products of the Age of Awakening, a TV drama revolving around Chen Duxiu and other CPC co-founders, as well as the cultural products of the Museum of the CPC, to name just a few of the exhibitions.

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