First Greater Bay Area shopping festival opens

By Zhang Rui
0 Comment(s)Print E-mail, September 5, 2021
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The First Shopping Festival in the Greater Bay Area kicked off Thursday, as an all-star lineup of celebrities hosted livestreams and interacted with fans in the region's 11 cities, marking the start of an online shopping extravaganza that lasts from Sept. 2 to Sept. 22. 

Organizers launch the First Shopping Festival in the Greater Bay Area at the opening ceremony held in Beijing, Sept. 2, 2021. [Photo courtesy of China Movie Channel]

The online festival brings together the largest number of businesses and merchants ever to join forces for such an event, showcasing more than 13 million products – many of which are time-honored and distinguished local products – from 298,000 brands spanning food, cosmetics, digital, home appliances, and other industries throughout the Guangdong-Hong Kong-Macao Greater Bay Area. 

Over the festival's 20 days, there will be discounts and other deals available on e-commerce platform Tmall, owned by tech giant Alibaba Group. 

The event comes as people all over China gear up for Mid-Autumn Festival, which falls on Sept. 21, and National Day on Oct. 1. Mid-Autumn Festival is a significant event in China when citizens reunite with family members from around the country. To mark the occasion, on Sept. 21 festival co-organizer China Movie Channel will host the "Mid-Autumn Festival Concert in the Greater Bay Area," broadcast live from Shenzhen, which will see performances and presentations by nearly 200 musicians, actors and filmmakers from mainland, Hong Kong, Macao and Taiwan, to promote cultural exchanges between the Greater Bay Area.

During the festival's opening ceremony, concert director Duan Rong introduced the first installment of the lineup, which includes Jackie Chan, Chang Shilei, Li Yuchun, Jing Boran, Han Lei, Shu Qi, Nicholas Tse, Simon Yam, Alan Tam, Angie Chiu and more.

The Greater Bay Area consists of the two special administrative regions of Hong Kong and Macao, plus the nine municipalities of Guangdong province, and ranks among China's most economically vibrant regions. For instance, a city cluster in Guangdong dubbed the Pearl River Delta has a robust manufacturing sector and is home to some of China's most well-known domestic brands.

Singer Chang Shilei performs the theme song "Bay" for the Mid-Autumn Festival Concert in the Greater Bay Area during the opening ceremony of the First Shopping Festival in the Greater Bay Area held in Beijing, Sept. 2, 2021. The song will be performed by an all-star lineup at the Sept. 21 concert. [Photo courtesy of China Movie Channel]

The shopping festival is guided by the Ministry of Commerce, the provincial government of Guangdong, and the liaison offices of the central government in Hong Kong and Macao special administrative regions. The shopping festival offers the area an opportunity to fully display its distinctive national brands and innovative products, and also contributes to the integration of the area.

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