The Beijing Organizing Committee for the 2022 Olympic and Paralympic Winter Games (BOCOG) held a press conference on Dec. 30 to brief recent developments in market development, logistics and accreditation.

To date, a total of 45 sponsors have signed agreements with the BOCOG, including 11 official partners (level 1), 11 official sponsors (level 2), 10 official exclusive suppliers (level 3), and 13 official suppliers (level 4), according to Piao Xuedong, head of the marketing development department of the BOCOG.

Piao said that the BOCOG has developed more than 5,000 licensed merchandise products across 16 categories. 

Among all the merchandise on the market, there are not only commemorative products like stamps, handicrafts, precious metals, gold and silver coins, and other collectibles but also practical products like apparel, stationery, umbrellas, bags, suitcases and outdoor items.

Piao revealed that so far, the BOCOG has opened licensed merchandise retail stores in Beijing, Hebei, Tibet, Xinjiang and 15 other provinces. An official Olympic flagship store has been published on the e-commerce platform Tmall, while 280 high-speed rail lines covering 31 provinces have established distribution channels. In addition, Bank of China, China Post, Anta, China Unicom, China National Petroleum, Sinopec and other sponsoring enterprises have successively begun brick-and-mortar sales.

For large-scale sports events such as the Winter Olympics, working out the logistics is as important as it is challenging. Li Yanling, director of the organizing committee's logistics department, said at the press conference that next January is expected to see the peak customs clearance period for the Beijing Winter Olympics.

The main logistics center for the Beijing 2022 Winter Olympic and Paralympic Winter Games officially started operating on Feb. 1 this year, providing comprehensive logistics service guarantees for all venue operations and test competitions. So far, the logistics teams for all 35 competition and non-competition venues have been assembled, and more than 85% of the logistics items for the Games are in place. Likewise, 380 batches of customs clearance services with a value of more than 1.2 billion yuan have been provided to all participating groups.

Li said that from Jan. 4, 2022, until the end of the Winter Olympics, will be the peak period for venue logistics services. She expected that materials worth more than 2 billion yuan will need to be processed by customs in January next year.

“In our work, we always adhere to the requirements of delivering ‘simple, safe and splendid’ Games, by giving full play to the advantages of China’s strong manufacturing capacity and good logistics infrastructure. 60% to 70% of the materials will be sent directly to the venues, greatly reducing the area of the main logistics center.” Moreover, Li revealed that the area for the main logistics center of the Beijing Winter Olympics is only 50% of the Pyeongchang Winter Olympics.

According to Chen Jie, head of the Accreditation Center for Beijing 2022, as of Dec. 29, the center has made a total of 67,809 Olympic Identity and Accreditation Cards (OIAC), of which 26,339 cards were mailed to 365 overseas addresses. The Uniform and Accreditation Center for Beijing 2022 officially opened in early December.

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