Beijing plans to transform the old cultural spending block, Qianmen Street, into a high-quality pedestrian way integrating time-honored brands with traditional and modern Chinese culture by 2025, according to the Dongcheng district authority.

The 840-meter-long street has been the home to many time-honored brands for hundreds of years. Among them, over 30 old stores have become the first choices for consumers who are looking for products with distinct Beijing characteristics.

The district authority said Qianmen Street has promoted its revitalization from the inside out. After a batch of time-honored brand stores finished upgrading and renovation last year, the street encouraged them to embrace intangible cultural heritage in order to enrich consumer experience. 

As part of its effort to promote regional synergetic development, the district plans to renovate surrounding areas as well.

Xianyukou Street, a street intersecting with Qianmen Street, will accelerate its pace to revitalize local street culture while continuing to provide leisure and life services to consumers.

Additionally, the district plans to upgrade the Sanlihe ecological landscape belt located on the east side of Qianmen Street by expanding the space of Sanlihe Park, improving the landscape, and enriching its cultural atmosphere.

According to the authority, the whole Qianmen area will be divided into five functional areas with "modern life in old hutung" as their common goal, further promoting commercial development and improving the quality of life for residents.

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