Beijing to boost consumer spending with digital technology

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Beijing will accelerate its efforts to become an international center for consumer spending and encourage new business forms and models of consumer spending, according to the report at the 13th Beijing Municipal Congress of the Communist Party of China on Monday.

Beijing will improve new types of infrastructure for consumer spending, cluster livestreaming e-commerce companies, upgrade the industry, and develop immersive and interactive spending experiences in business areas, said Zhang Jinsong, a congress delegate and head of the Beijing Municipal Bureau of Economy and Information Technology.

The city will provide more digital services, develop more spending scenarios empowered by digital technology, offer customers more digital experience in culture, tourism, fitness, healthcare, and art, and continue to host flagship events on consumer spending.

Zhang said the city will also pursue innovations in cross-border e-commerce and help domestic brands go global.

In recent years, Beijing has released work plans for boosting consumer spending with digital technology and made achievements in transforming conventional spending, providing digital technology-based products and services, cultivating new business forms, and improving relevant infrastructure.

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