CDFG joins hands with Guerlain to introduce Bee School project to Chinese mainland
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E-mail China.org.cn, July 28, 2022
The China Duty Free Group Co., Ltd. (CDFG) and Guerlain have initiated the Bee School project to 250 Grade-1 students at RDFZ Sanya School from June 15 to 17, 2022.
The Bee School project, born in 2015, is an enlightenment education project of environmental protection for children, jointly carried out by UNESCO, OFA (L'Observatoire Français d'Apidologie), the ELYX Foundation (the United Nations Mascot) and Guerlain. Bee, a crucial role assisting global plant in reproduction, serves as the core educational element in this environmental protection project.
Gao Xujiang, deputy general manager of China Tourism Group (CTG) Duty Free Corporation Limited and Executive Director and Party Secretary of CDFG Sanya Downtown Duty Free Store Co., Ltd, had a brief sharing and encouragement talk with the president of RDFZ Sanya School and the duty free channel supplier of Guerlain in China at the opening ceremony, for the purpose of creating a harmonious atmosphere for children and offering them a fruitful experience in a lively and relaxed environment.
The Bee School project launched this time adheres to the concept of sustainable development of CDFG and Guerlain. In addition to the knowledge on bees, it also publicized the production standards of Guerlain for the use of recyclable environmental protection decorative materials. According to Guerlain, the legendary French beauty brand, in its production process, it makes full use of local materials, avoids excessive packaging, and recycles packaging materials to the greatest extent. The brand exercises the concept of sustainable development and takes positive actions, and CDFG also acts as a firm supporter and promoter of this concept.
This event fully demonstrated the commitment of CDFG and Guerlain to sustainable development. Except for photographers, all the volunteers are employees of CDFG and Guerlain from the planning to the final implementation of the activity.
In the future, under the leadership of its parent company CTG, CDFG will continue to enhance the communication with global brands and practice the concept of sustainable development, so as to contribute more to the development of the industry with high-quality services.
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