The Central Business District (CBD) in Beijing's Chaoyang district launched a New Year-themed campaign on Thursday to boost consumer spending and promote cultural activities.

Among the more than 50 business districts in Beijing, the CBD tops the list in terms of commercial vitality. In 2021, two business entities in the district had sales exceeding 10 billion yuan, while another 12 had sales exceeding 100 million yuan. In the first three quarters of 2022, the CBD introduced a total of 101 "first stores," becoming the first in China to adopt a Level-4 digital twin solution.

According to an official from the CBD's management committee, the campaign will include more than 10 special activities across four sectors of consumption, culture, travel, and food.

New Year-themed consumption promotion activities will include a light-up event at Kerry Center, a New Year's holiday season event launched by SKP and SKP-S, and a series of promotional activities at Hopson One Mall.

Culture and art-themed activities will include a New Year's concert and music flash mob activities. A guide for cultural and artistic activities will also be released.

In terms of travel, a short video featuring the area's businesses will be released by the CBD's management committee together with Beijing MTR Corporation Limited.

A hand-painting food map featuring 40 CBD restaurants will also be released. It will be available in office buildings, shopping malls, and restaurants around the CBD. The food map is also available at the CBD's official WeChat account.

The campaign will last until February next year.

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