Visitors flock to Beijing as tourism bounces back

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Beijing's tourism sector has experienced a robust rebound this spring, with the city's major tourist attractions bustling with visitors during the recent Qingming Festival on Wednesday, according to data from online travel platforms.

Shougang Park was teeming with tourists, many of whom were traveling with families. Various activities, including an art installation interactive exhibition, a pop-up bookstore, a cultural salon, and music performances, attracted numerous visitors. Additionally, many tourists enjoyed the scenic outdoor areas.

Major tourist attractions have also introduced spring-themed travel offerings. Gubei Water Town launched a month-long campaign featuring kite-flying activities. Universal Beijing Resort unveiled a series of all-new themed entertainment experiences, such as "Universal Studios Beijing: Honor of Kings Heroes Live" and seasonal food options. During the Qingming holiday, queueing times for some popular rides exceeded 30 minutes.

Tourism platform data reveals that bookings for tourist activities in Beijing have doubled year on year since the Spring Festival. Notably, there has been a 60% increase in the past month compared to the same period last year.

During the Qingming Festival, six of the top 10 popular scenic spots were located in Beijing, including the Palace Museum, Beijing Global Resort, the Great Wall at Badaling, Prince Kung's Mansion, the Summer Palace, and Beijing Wildlife Park.

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