Licensing Expo 2024, the world's premier licensing trade show, kicked off in Las Vegas, U.S. state of Nevada, on Tuesday.

Thousands of leading retailers, manufacturers and licensees from around the globe gathered at the expo held in Mandalay Bay Convention Center to identify future trends and secure deals with the world's most influential brands.

The expo, running from Tuesday to Thursday, provides opportunities to secure the rights to thousands of brands across TV and Film, entertainment, sports, gaming, publishing, automotive, art, and more.

To celebrate the concept of play, the 2024 expo's theme is "Brands at Play", which aims to spotlight the incredible innovations in play, the power it holds in every stage of life and the creativity it allows when building brands.

For more than 40 years, Licensing Expo has connected the world's most influential entertainment, character, art, and corporate brand owners and agents with consumer goods manufacturers, licensees and retailers.

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