Scantily clad 'Diana' draws ire
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A lingerie ad campaign featuring a half-naked Diana |
A Chinese lingerie company is facing a backlash from England for a new ad campaign featuring a half-naked Diana doppelganger for one of its underwear brands that has the same name as the late Princess of Wales.
But the Guangdong Province-based underwear company, Jealousy International, yesterday told Shanghai Daily that the hurt feelings of British people were a result of misunderstanding.
The promotion, using a lingerie-clad Western woman who looks like Princess Diana, splashed across many billboards in Guangdong's Shenzhen City, including a spot at the city's airport.
The model, who has chestnut hair just like the princess's and wears a silver crown and a necklace, is shown in a dark-blue bra and panties, holding a cello and bow as she looks down toward a young Western child.
A British journalist, Sam Chambers, happened to see it when he was at the Shenzhen Airport on Tuesday, the day of the 13th anniversary of Diana's death in a road accident in Paris.
The story soon went public in the Daily Mail newspaper the next day, causing a stir among British readers.
Many commented on the Daily Mail website, saying the Diana strategy was "very distasteful and sick."
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