Since the 8.0-magnititude earthquake that rocked Wenchuan County in northwest Sichuan province in 2008, a job creation plan to render help for local underprivileged women of the Qiang minority is now endeavoring to go global.
Officially known as "Entrepreneurship @her", the scheme has organized local women to stitch and sell their special embroidery, recognized as a handicraft of intangible cultural heritage, through online and offline channels.
On June 26, the China Women's Development Foundation (CWDF), a nationwide non-profit social welfare organization established in 1988, and the Spanish Embassy in Beijing, signed at "Chinese and Spanish Arts Studios Cooperation Memorandum", creating a partnership for mutual exchange.
According to Spanish Ambassador Rafael Dezcallar de Mazarredo, the embassy will recommend the International Art Medal Federation (FIDEM) and prominent Spanish enterprises to visit China and work for the sustainable development of the craft carried on by the women of Qiang and in other ethnic minority areas beyond.
"The Embassy is honored to be part of the development for the craftsmanship jointly created by Chinese and Spanish women," Mazarrredo said while delivering his keynote speech at Wednesday's event entitled "One Needle One Thread Charity Conference" in the Palace Museum, Beijing.
According to the ambassador, the protection of traditional Chinese handicrafts is part of an effort to rescue the intangible cultural heritage shared by humanity, as well as an effort to empower women skilled in such artistic work.
"Since China and Spain are important members of the United Nations Educational, Scientific and Cultural Organization (UNESCO), we have an inextricable duty to protect and preserve the cultural, historical and traditional heritages for all humanity," he said.
Meng Xiaosi, president of CWDF, said that, in addition to offering underprivileged Chinese women the chance to gain orders and incomes to form a model of sustainable development, she expected more brilliant creations entailing the partnership between Chinese traditional handcrafts and Spanish modern designs to emerge.
According to CWDF, the "Entrepreneurship @her" program will also expand to the Tibet Autonomous Region, Qinghai and Guizhou provinces over the next three years.
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