Beijing cultural and creative parks lend experience to Chinese cities
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E-mail China.org.cn, July 19, 2019
In 2010, a new creative art zone Langyuan Vintage opened its doors in Beijing. The area was transformed from an old medical equipment factory, and management company Langyuan found success by providing work and exhibition space to professionals and enthusiasts in the cultural and creative industries.
Nearly a decade later, the company is expanding its strategies beyond the Chinese capital. Together with real estate developer Beijing Capital Land, a new series of Langyuan cultural and creative parks have opened in Hangzhou, Xiamen, and Luoyang.
According to Zhao Chunyan, general manager of Langyuan Operation and Management Company, culture can be used to test the market and help the company tailor its services to specific locations, customers, and projects.
Tsinghua High-tech Park and Beijing Institution of Fashion Technology (BIFT) Park are gathering momentum to establish their footings in Qingdao and Kunshan.
Other Beijing companies catering to cultural and creative industries are following suit, and some go beyond developing and managing commercial and office space.
TusPark, a cultural and creative park in affiliation with Tsinghua University, has a subsidiary incubator developer with projects in 70-plus cities worldwide. The chair of the incubator company, Zhang Jinsheng, said it would provide solution packages to startup companies in the cultural and creative parks, such as raising capital and product marketing. TusPark is developing properties in a dozen Chinese cities outside the capital.
Another Beijing property developer specializing in cultural and creative industries, Dongfang Jiacheng, opened two parks in Tianjin in 2016 and 2018. The company has since become a matchmaker for industry professionals from the two cities to connect and share resources.
Although most of Beijing's developers are expanding by replicating their own business models, some are forming alliances through such agreements as the protection and utilization of old factories. As a national cultural center, Beijing is a aiming to play an exemplary and leading role through these processes.
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