A promotion meeting was held on Sept. 23 to mark the full launch of the 8th Beijing Cultural Consumption Season. From September to December, a total of 347 activities divided into 10 sections will be held both online and offline to encourage citizens to read good books and enjoy movies, exhibitions, and shows, as well as to attend sports events, try high-tech products, enjoy the arts, and to shop for culturally creative products.

According to the latest data, in 2019, Beijing's cultural industry revenue above designated size totaled 1.35 trillion yuan, a year-on-year increase of 14.4%. Meanwhile, assets totaled 2.02 trillion yuan, a year-on-year increase of 5.6%.

At present, Beijing has issued 26 policies related to promoting cultural consumption. After seven years' development, the Beijing Cultural Consumption Season's influence is expanding. During the campaign, four major actions will be carried out with an aim to boost market recovery, promote cultural brands, encourage cultural innovation, and provide consumption suggestions for consumers.

An official from the Beijing State-owned Cultural Assets Management Center said that five themed activities will be held during the 8th Beijing Cultural Consumption Season, relating to design, film and television, art, reading, and travel in Beijing. Each week will also feature a live-streamed segment of the event.

At the promotion meeting, details of the numerous activities due to take place were unveiled. From Sept. 25 to Oct. 8, a carnival focusing on creative life will be held at 751 D·PARK, during which activities will focus on how to better promote the exchange of emotions and ideas between people through appropriate design. Then from Oct. 1 to Oct. 3, an open-air cultural and creative fair will also be held, bringing together more than 200 merchants and unique cultural and creative products from multiple Chinese provinces and cities. Finally, from Oct. 23 to Nov. 6, the fourth Lao She Theater Festival will take place.

During its development, the Beijing Cultural Consumption Season has gone from purely offline to exploring a new cultural consumption paradigm that combines both online and offline experiences. Of the 347 events in the consumption season this year, 55 will be held online and offline simultaneously. Among them, the cultural relics and artwork joint auction will include nearly 100 auctions from nearly 30 companies, with the majority of the auctions being held both online and offline.

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