Silk Road online influencers tell Beijing's story to the world

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The "2021 Silk Road Rediscovery Tour of Beijing" was launched on June 7. During the event, a group of 16 foreign online influencers from 13 countries, including Brazil, France, Greece, Gatemala, and South Korea, will tour the capital and tell Beijing's story to the world.

This year's event is jointly hosted by the Information Office of Beijing Municipal People's Government and CRI Online, and co-organized by the Dongcheng District People's Government of Beijing. The foreign online influencers will engage in themed visits to learn more about Beijing's history and culture, as well as the capital's latest achievements in technological innovation, economic construction, and urban development.

On June 7, the foreign online influencers visited "Heping Guoju," a popular spot among internet celebrities near Wangfujing shopping street. "Heping Guoju" is a modern-day commercial street located in the basement level of the time-honored Wangfujing Department Store. It is also Beijing's first immersive museum, combining various elements from its folk cultures including street landscapes, examples of its intangible cultural heritage, and snacks. Capturing the feeling of Beijing in the 1980s, the foreign online influencers said it was like being taken back in time.

Later in the trip, the foreign online influencers will also visit the Exhibition Center for the Beijing 2022 Olympic and Paralympic Winter Games, the Beijing Municipal Administrative Center, the Beijing Economic and Technological Development Area, Zhongguancun Science Park, Beijing Fun, and Yangmeizhu West Street. It is hoped that these visits will allow the influencers to experience Beijing's ancient charm and contemporary achievements from multiple angles as well as experience the happiness and sense of gain of Beijing's citizens, equipping them to better tell the story of Beijing to the world through social media platforms.

"Silk Road Rediscovery Tour of Beijing" is a brand activity to publicize Beijing to the world, with seven such events having been celebrated since 2016. The event has attracted a total of 100 former national politicians, national think tank scholars, senior media professionals, well-known directors, photographers, and bloggers from 44 countries along the Belt and Road regions to Beijing to carry out cultural exchanges and mutual learning.

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