Senior Communist Party of China (CPC) official Liu Qibao on Wednesday called for improving "commercial credibility" in China.

Liu, head of publicity for the CPC Central Committee, said credibility is the foundation for the government to win people's hearts and for a person to gain fame.

He asked authorities and media to strengthen publicizing good examples in credibility building and meanwhile exposing local governments and enterprises that are doing bad in this regard.

Earlier this month, a local TV station reported that Shanghai Husi Food Co., Ltd, a meat supplier owned by U.S.-based OSI Group, offered expired meat to a number of global food brands including McDonalds, KFC and Starbucks.

The food safety scandal has spread to Hong Kong and Japan.

Liu urged for legal measures against those losing credibility. Endi

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