Working staff of Tmall, an online marketplace under Alibaba, celebrate the rising sales volume in Hangzhou, capital of east China's Zhejiang Province, on Nov. 11, a holiday of "Singles Day" that has become China's busiest online shopping day. Sales at Tmall have snowballed to 20 billion yuan (3.27 billion U.S. dollars) by Tuesday morning. (Xinhua/Ju Huanzong)

11月11日，杭州阿里巴巴西溪园区，天猫工作人员在敲鼓巡游庆祝交易额不断上涨。当日零时，天猫11.11购物狂欢节启幕，开启网购“疯狂”模式，这也是阿里巴巴集团在美国纽交所上市后的首个“双十一”购物狂欢节。74秒，天猫11.11购物狂欢节支付宝总成交额过1亿元；2分53秒突破十亿元；38分28秒，总成交额突破100亿元，远远超越2013年5小时49分的速度。截至7时17分，天猫11.11购物狂欢节总成交额已经突破200亿元。新华社记者 鞠焕宗 摄