In the wake of recent Chinese success at the Academy Awards,
an official announced yesterday that China's film industry will
adopt an increasingly international approach during the nation's
10th Five-Year Plan period (2001-05).
The pledge was
made by Liu Jianzhong, director of the State Administration
of Radio, Film and Television, at a national seminar on film-making
which came to a close yesterday.
According to Liu,
China plans to implement a "go-out" program with
regard to its film-making industry in the next five years.
Under the program,
the country will sponsor five Chinese film festivals annually,
exposing a total of 50 domestically made films to international
audiences, Liu said.
A team responsible
for overseas marketing will also be set up to find effective
ways to sell Chinese films to overseas markets through international
cooperation.
Between 1996 and
2000, Chinese films won 82 prizes at 58 international film
festivals, and sales of Chinese films in overseas markets
stood at 115 million yuan (US$13.86 million).
Liu said that,
over the next five years, overseas investors will continue
to be encouraged to invest in upgrading existing Chinese cinemas
and in shooting films on cooperative terms.
(Xinhua 03/29/2001)
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