Hong Kong Consumer Satisfaction Index (HKCSI) hit a record high of 69.5 in 2005, up 0.4 percent from 69.1 in 2004, a university research findings said Saturday.

 

HKCSI, an example of Hong Kong City University's applied research effort, is a performance indicator for Hong Kong businesses which measures consumer satisfaction with the quality of products (goods and services) purchased in Hong Kong.

 

It has a scale of 0 to 100 to represent ascending levels of consumer satisfaction. HKCSI readings from 2001 to 2005 were 66.1, 65.1, 67.9, 69.1 and 69.5, respectively, indicating a continuing upward trend over the last three years.

 

Sixty-nine commodities and services were categorized into clothing and personal care, food and drink, housing and related items, transport, information and entertainment, and non-consumer price index (Non-CPI) items.

 

Regarding the six major product categories covered in the study, Hong Kong people are most satisfied with clothing and personal care, followed by transport and information and entertainment, and then by food and drink and Non-CPI Items. Consumers were least satisfied with housing and related items.

(Xinhua News Agency January 8, 2006)