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DMG to Build Advanced Digital Media System in Beijing Metro
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Digital Media Group Company Limited (DMG), China's leading supplier of digital media technologies and the largest digital media operator inside subway systems, today announced Tuesday that it will invest, build and exclusively operate PIDS (Passenger Information and Direction System) in Beijing Metro Line 4. The DMG digital media network now covers 11 lines in 7 cities including Shanghai, Beijing, Hong Kong, Chongqing, Tianjin, Shenzhen and Nanjing.


DMG's latest version of PIDS 3.0 will be used in Beijing Metro Line 4, covering platforms, trains, ticket halls, entrances, interchange passages and tunnels. When the system is completed, it will be one of the most advanced systems in the industry and a world class leader. The system will provide updated information such as train directions, routes, emergency information and integrated services to passengers through more than 2,000 high-definition display panels.


PIDS 3.0 has two-way broadcasting capabilities with real-time broadcast signals sent to trains and real-time monitoring of train compartment images sending back. PIDS 3.0 is also linked with fire alarm systems, automatic dispatch systems, train monitoring systems, operation control centers and command centers. It can broadcast emergency announcements and evacuation information to passengers in the trains, platforms, station halls and entrances during events. Through the system, operators at the command centers can send unique messages to each and every display panel at different stations, trains or compartments. PIDS 3.0 is the most reliable and a truly user friendly system for the subway authorities.


Beijing Metro Line 4 is the first metro line in China to adopt PPP (Public Private Partnership), in cooperation with Hong Kong MTR Corporation to build and operate a public transportation system. Beijing Metro Line 4 is a north-south traffic artery that is 28.2 km long and has 24 stations along the route. It will run through densely populated residential areas (Majialou - Xuanwumen), central business areas (Xidan - Xinjiekou), high-tech areas known as the "Chinese Silicon Valley"(Xueyuannanlu - Zhongguancun), university towns (Peking University - Tsinghua University) and famous scenic areas (Yuanminyuan - Beigongmen). The 10 interchange stations in the central areas of the city provide interchanges with the existing Line 1, Line 2, and Line 13 and the future Line 6, Line 7, Line 9, Line 12 and Line 14.


( June 26, 2007)


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